Search engine optimisation (SEO) – Nowadays it is a big need of every blogger to achieve better search rankings search engine optimization (SEO). In the growth of business organic search, traffics are main. The main trouble regarding is to this article is SEO (Search Engine Optimisation) which keeps changing time to time. Google has been updating day by day with new things such as EMD (exact match domain names) and (PBN) Private Blog Network.
If you really want to raise google ranking. Then this article is really for you. If you have to rank well then you have to understand SEO rules to improve your search engine optimization (SEO). There is not any miracle for high rankings on Google it’s only simple understandings of the rules and format which I will tell you step by step.
1. TAKE A LOOK AT YOUR CURRENT RANKING
If you know your current search engine positioning in the Google search results then it will be better to know how much improvement you need. You can know such things through many resources and tools. I currently use Serps.com that’s why I am telling you about this tool. You can use this tool to raise google ranking. The result page will show your site rank and the first page that comes in particular search results. The next thing is to check your site speed.
SITE SPEED – The higher your site speed than higher will be your ranking. There are also many tools to improvise your site speed such as Google Page Speed Insights, Web Page Test, Pingdom Website Speed Test and much more. When you check your site speed it should be 71 grade which is very well. But for new sites sometimes the grade may come 51 also.
SITE HEALTH – After checking above two things you have to check your site health before you start to search engine optimisation. Many of you have seen sudden drop in organic traffic after months of consistency and if it so then you can check your site health. There are also tools to check your site health such as Google Penalty Checker Tool. You can input your URL their and check your site health. One of the big factors of site health is the domain age whether it is 6 months old or 11 months linked to these points your site health will increase.
2. IMPORTANCE OF ORGANIC TRAFFIC
It is important to know that how many visitors your site get through Google which you can know through Google Analytics Account and the check the acquisition report. Analyze your search traffic and mainly focus on the keywords that generate traffic for your site. For the solution of this problem there are also tools available for this which you can use such as Serp Fruit. It’s your choice you can choose according to your need but I have recommended this tool because it is easy to use. In this tools you will know about organic visitors and main search engines which send traffic to you.
KEYWORD RANKING – A user needs to understand the difference between commercial keywords and informational keywords to make money. If anybody is in eCommerce industry then he will require commercial keywords. But no matter what is your topic it should be of high-quality content.
SEO DASHBOARD- You should set up a search engine optimisation (SEO) dashboard for tracking all important metrics at any time. Search engine optimisation (SEO) Dashboard can provide you good quality richer data.
3. ANALYZE YOUR SITE IN DETAIL
You have to analyze your site deeply in details to see the penalties effect. According to recent Google updates link schemes are not of use anymore. Using of link schemes can occur to penalty. So it is necessary how you generate links to your site. Using analysis tools you can analyze inbound links. There is a major role of healthy and unhealthy links which you have to analyze deeply and low-quality links such as links come from sites on the same IP class address and other links comes from web pages with a lot of external links as well as links referring domain names with little traffic and lastly the sitewide links. There are many tools giving detailed tutorial on which links can harm your site and what to do about it. You can follow these steps also
Request manual link removal from the site where unhealthy links are coming from.
Use Google’s disavow links tool if you can’t get rid of unhealthy links this is also a good option for you.
Anchor text distribution can help in improving or sideways destroying your search ranking. If you want a natural link then Anchor text is necessary.
If you overuse anchor texts then it can lead to over search engine optimisation which can also be a reason for the penalty. Irrelevant links have also to be avoided.
4. KEYWORD RESEARCH
The essential elements of an effective inbound marketing strategy are keyword research. You have to learn how everyone finds your site. You can manage everything on Google Keywords Planner. You can search for new keywords in the dashboard. You can get firsthand information about the target audience when you research keywords. The information audience wants and how they want it. You have to mainly focus what the searcher wants what they are searching for. All this can help you in writing good content which will improve your rank.
You can particular tools like Google Keyword Planner if your rivals are going ahead of you. A user can know everything the accurate information of the rivals which is necessary.
You have to also boost lower ranking keywords if your webpage is on page 2 or 3 and you have to move it ahead. A user can do all this by improving it and promoting your site. Research deeply on each topic identify all the keywords on which have to target. Do all the posts accurately mainly focus on the powerful headlines.
5. KEYWORDS WITH GREAT CONTENT
You have to go after your keywords you have researched. You have to only focus on good quality and useful content which will help come searchers towards you. Share your content on social media platforms and gain high PR links. Use data-drove articles which mean articles with accurate data and meaning. Try to write case studies for your users. You can also write micro-target contents. Always try to tell storytelling which will help everyone easily understand.
WRITE SOMETHING UNIQUE – Always try to write something unique totally different. Use your own experience and thinking make the best of it. Don’t even try of faking people lastly it will be harmful to you. The only thing is to make the trust that you are giving them unique information what the users want. Create curiosity among people by writing as I am saying, again and again, your own good quality content. Think deeply what people want search deeply about it and then write something new.
6. BUILDING LINKS
Mainly your starting work will come from referrals and people that know you. So be connected with everyone give as much time you can give to social media. You have to join events which run freelance events.
There is a strategy which I would like to share with you all anchor text link strategy for ranking the particular keyword. Here you have to use your target keyword as anchor text by mixing it up with generic keywords. For example, if your primary keyword is gaming laptop reviews, when building your links from another site, link naturally appears- find the best gaming laptop reviews, top gaming laptop brands. There is also a process Image Links which you can use to build links. When you add an image to a particular post then you have to type the keyword in (ALT TEXT BOX). It will reversely help in a link back to your site.
Here I have mentioned all the points which will help to improve your rank on Google. I will tell you again that the whole game of improving your site rank is to understand the audience what they want. Research on the topics think deeply about them try to make long tail keywords. It’s a matter of fact and I am telling you don’t just try to copy and paste make it of your own. If you follow these steps you will definitely improve your rankings. If you have any further questions related to topic comment in the comment section or contact me on Facebook and Twitter.